When you see some of the biggest brands in the World promote chances to win millions of dollars of prizes and cash, it wouldn’t be a surprise if a company called SCA Promotions was behind it.
These activities were commonly known as promotions, contests and sweepstakes but the common name for these campaigns today are engagement programs.
One of the hardest part of any marketing function is ensuring that you get a positive reaction to your offers, advertising or engagement campaigns, but it is getting harder to be heard, with more ways that potential customers can choose to consume messages from brands and companies.
Over the past 25 years, SCA has worked with many marketing agencies, and clients directly to help magnify a headline, offer or incentive to purchase.
With clients like McDonalds, General Mills, NFL, MLB and NHL and other amazing brands they have helped SCA become a powerhouse of an agency that can create, develop and flawlessly execute engaging games, contests and sweepstakes for businesses of all sizes and in all industry sectors.
The goal of any successful promotion is to create a sense of excitement and participation which encourages the participant to engage with the brand or company which creates a relationship and future opportunities.
There are many tactics to create engagement. Scratch cards, Spin and Wins and full Fantasy Sports contests, plus interactive digital concepts that businesses can place on their websites and social media.